Hey Y’all!!
I’m Lauren.
I work across agriculture, media, and photography, using storytelling to support better conversations and stronger businesses.
I grew up on my family’s cow calf operation in Kansas, where I learned early how closely business, policy, and people are connected in agriculture. That background continues to shape how I approach my work today.
Through The Next Generation platform and the CattleUSA podcast, I focus on creating space for thoughtful conversations about the issues shaping agriculture. My work centers on markets, policy, leadership, and the real world decisions producers and ag professionals are navigating every day.
Alongside my media work, I run Showboat Media Co, where photography and visual storytelling are used to help ag focused businesses communicate clearly and intentionally. I also partner with clients through SBMC Marketing, supporting brand strategy, messaging, and long term positioning.
I am the founder of The Cowboy Creative, a community and education platform for western photographers built around sustainable growth, collaboration, and connection.
Across all of my work, the goal is the same. To add clarity, support thoughtful decision making, and tell stories that reflect the reality of the industry.
Outside of work, you will usually find me spending time with my husband and dogs, traveling for projects, or thinking through the next question worth asking.
it all started with a microphone
Podcasting has been one of the most important parts of my work for a long time. I started my podcast because I wanted space for deeper conversations around agriculture and the creative side of the industry, conversations that did not fit neatly into short posts or surface level commentary.
From the beginning, the podcast was about real stories, real questions, and learning by listening. As I continued hosting conversations, it became clear that many of the discussions kept circling back to the same themes. Markets, policy, labor, leadership, and the real world decisions people in agriculture were facing every day.
Those conversations naturally evolved into what is now CattleUSA. The podcast work showed me how much value there was in slowing things down, adding context, and giving people room to explain what they were seeing on the ground. CattleUSA grew out of that need and built on the foundation the podcast had already created.
Today, podcasting remains at the center of my work. CattleUSA is an extension of those early conversations, focused more deeply on the beef and agriculture industry and the decisions shaping it. The format has evolved, but the purpose has stayed the same. To create space for thoughtful, honest conversations that respect the intelligence of the audience.